GELATO FREDDO / ice cream shop

Object: Gelato Freddo
City/Country: Belgrade, Serbia
Type of interior: ice cream shop
Area: 40 m2
Year of realization: 2014
Authors: Studio Architehna, Belgrade, Serbia
Dejan Milošević, interior designer
Marko Randjelović, architect
Vladimir Paripovic, architect
Visual identity: Vladimir Paripović, architect
Studio Architehna, Belgrade, Serbia
Costume design: Serena Lanji
Photos: Marko Randjelović i Vladimir Paripović
In the heart of Senjak, one of the most beautiful parts of Belgrade, a beautiful Scandinavian story started. The new ice cream shop GELATO FREDDO is opened as a result of successful cooperation between the authors and the client.
GELATO FREDDO Senjak is the first  of the new ice cream shop chain and it brings exclusively Italian taste and aromas to our market.
Total design, from interior design to details, from lighting to the visual identity, is entrusted to the proven team studio ARCHITEHNA from Belgrade, Serbia. These authors are Dejan Milosevic (interior designer), Marko Randjelovic (architect) and Vladimir Paripovic (architect). Client lived in Scandinavia and the idea came from Scandinavian interiors: wood, light space and minimalism. Authors started with the concept using natural wood mixed with colors and lighting.
One space, two zones: working part with the showcases for ice cream and cakes and the seating area. The working part is fitted with the showcases from the latest technologies. Mobile showcases can be moved depending on the season: to the window (summer) or to the indoor (winter). The seating area is one specially designed element as the wall with console massive wood tables. The wall is also lined with massive with designed “sketch” of thin wire, inspired by the Italian urban cityscape.
Icece cream elements and colors are applied through the details of the floor and 4 “custom made” pendants. The floor is made out ​​of the printed vinyl in brown, pink, purple and blue. The printed colored stripes combine the horizontal part with the wall. The basic color of visual identity (logo) is blue and this color is repeated through the one of the dominant pendants which is positioned in the center of the space  above the showcases. These four pendants are highlighted by the four vivid colors.
Interior ceiling made of massive wood goes out to the exterior ceiling and the whole ceiling is filled with the lighting lines.
Aestethics and final fitting are the main characteristics of the interior.

PILE&PRASE / Interior design & visual identity



Interior design: Vladimir Paripovic / PARCHITECTS


Visual identity: Vladimir Paripovic / PARCHITECTS

cover wordpressPhoto: Vladimir Paripovic

Realised: September, 2013

Before / after

Belgrade, Serbia

From the concept to realisation, from idea to final product, I finished the circle. When I gave the name of the grill store (PILE&PRASE), I knew the way to design. I start with the colors: yellow and pink mixed with black and built the space. I used CMYK pallete of colors: 100% K, 100% YELLOW and 50% of magenta.

Concept was based on 2 elements in space: yellow horizontal element and pink vertical element, where these 2 elemets are the bearers of space.

Minimalism, black tiles, inox, mdf, glass, mirrors, light, yellow, pink, food.

© Vladimir Paripovic / PARCHITECTS. All rights reserved.


Baroque have a new form – pendant lamp NEW B.ROK



Product name: pendant lamp NEW B.ROK

Design: Vladimir Paripovic, architect

Studio PARCHITECTS, Belgrade, Serbia

Material: massive wood (beech) and clirite

Bulb: E14 bulb 25W

This 25w bulb produce a brighter light from pendant lamp. Bulb is low profile screw fit.

Cable color: black

Max cable length: 4m

Photo: Orea Creative Media, Novi Sad, Serbia

Year: 2013

The Baroque (US /bəˈrk/ or UK /bəˈrɒk/) is a period of artistic style that used exaggerated motion and clear, easily interpreted detail to produce drama, tension, exuberance, and grandeur in sculpture, painting, architecture, literature, dance and music. The style began around 1600 in Rome, Italy and spread to most of Europe.

Baroque style was rich in ornamental, with lots of decorations. Details in interiors were oversized, lavish and luxurious, so the chandeliers were very dominant in space.

Pendant lamp NEW B.ROK was born from the idea of ​​redesigning baroque chandeliers. The basic concept is based on the redesign of an element from baroque chandeliers, which crosses from the rounded forms to the orthogonal form, where the ornate baroque chandelier went into a concise, clear and attractive pendants.

Pendant lamp have three basic elements:
The first element is a cube of massive beech, dimensions 10x10x10 cm, which also connects bulb throat and cable, and the other two elements are manufactured from 3mm thick clirite, give it a stylish touch and this will be the attention of many people to become one of the ways in decorate your home interior. These parts of the clirite will be offered in various colors.

Pendant lamp is mounted witout bond.


Last piece of new pendant lamp is in progress!

It will be completed soon!

Colors are choosen! Black, white, yellow, green and glass transparent!

Waiting next week for the NEW B.ROK pendant lamp, but not in Milan this year unfortunately, only in Belgrade (for now)!

Name of product: NEW B.ROK pendant lamp

Designer: Vladimir Paripovic, architect

Title: In 2013 Baroque Will Have A New Form


Materials: wood (beech) and clirite

Year of production: 2013



HAPPY 2013!

Dear friends,
I wish you a Merry Merry Christmas and very Happy upcoming new year with new ideas!!
In this 2013, I hope all your dreams come true.

nova 2013 bbbbbbb

¡Feliz Navidad y próspero 2013!
Te deseo todo lo mejor para este año. Que todos nuestros sueños y proyectos se hagan realidad.