Name: DON JUAN coffee&cakes
City/Country: Belgrade, Serbia
Type of interior: coffee and pastry shop
Area: 50 m2
Interior: “KlopaM” mini restaurant
Authors of the project : Vladimir Paripovic , architect
Aleksandar Jovanovic , architect
Area: 120 m2
Store is spread over three levels : basement , ground floor and gallery
City: Belgrade, Serbia
Year of realization : 2014
Photo: Vladimir Paripovic
“KlopaM” is a mini restaurant and one of the first in a series of extensions that will be opened in the first half of May , in the city center – in Kralja Milana Street, 6.
The existing space is assigned to the gallery , as well as newly designed element . The kitchen is in the basement , and a grill on the ground level in a specially designed “container ” .
M brand is recognized by betting , protective colors (yellow, blue , gray , and black) and market leadership , which were the basis for the beginning of the creation of a new concept .
After almost two months from the first sketches, conceptual design and implementation, we start to created a strong , masculine, unconventional space . The base area is monochromatic ( black and white tone ) , with emphasis on the yellow “container ” of corrugated metal and monolithic blue steel staircase. Recognizable M betting is retained through these two colors , maybe a little more aggressive in this way , but the vision of the authors are in the idea where is no standardization and stereotypes .
Lighting also plays a key role in developing of design . The white lamps in the form of rolls and new suspenders are designed for this restaurant with decorative bulbs. Black spot lights provide focus on specific details: 3d logo on the black wall, wallpaper and rope structure.
Details are important in every space. Details can tell you many things about the space. “KlopaM” interior have few main details: yellow “container” with black letters, 3d logo on the wall and structure made by ropes in 2 colors (black, yellow). Net made by ropes next to the blue stairs imitate vertical bareer and present a visual structure. Messages we put on the “container” have funny note and invited people to come inside and order the food. Mirrors in the corners and on the walls are also important part of the interior, create deeper and bigger space.
Floor is white epoxy with 50% of glossines. Reflections of the floor create a new dimension of the space.
The visual effects are something what people see and the quality and taste of the food should keep people to stay.
Maybe we call this interior – heavy industry !
PILE&PRASE / UKUSNA BRZA HRANA
PILE&PRASE / TASTY FAST FOOD
Interior design: Vladimir Paripovic / PARCHITECTS
Visual identity: Vladimir Paripovic / PARCHITECTS
Realised: September, 2013
Before / after
From the concept to realisation, from idea to final product, I finished the circle. When I gave the name of the grill store (PILE&PRASE), I knew the way to design. I start with the colors: yellow and pink mixed with black and built the space. I used CMYK pallete of colors: 100% K, 100% YELLOW and 50% of magenta.
Concept was based on 2 elements in space: yellow horizontal element and pink vertical element, where these 2 elemets are the bearers of space.
Minimalism, black tiles, inox, mdf, glass, mirrors, light, yellow, pink, food.
© Vladimir Paripovic / PARCHITECTS. All rights reserved.
I will present my design, pendant lamp B.ROK @ Belgrade Design Week/ 100% FUTURE SERBIA.
Zorza Klemansoa 19, Belgrade, Serbia
Arhitekton Magazine Competition – Third Annual Award